Hustle & Bustle - Branding and Creative Direction
Hustle & Bustle: Productive Learning without Burning Out is a fundraising campaign of an NGO which aims to raise funds for their non-profit partners through 20+ online workshops and more than 10 online courses. As their Creative Lead, Cherina conceptualized and created the campaign's naming, rebrand concept, project brief, and developed a design system to innovate their design process and improve their productivity levels through weekly sprints while training the entire team.
